EMARKETING
Nobody wants email marketing to be difficult, time consuming or complex. Our emarketing solution puts you in control, allowing you to publish content to educate and engage your target audiences. eMarketing enables you to demonstrate your expertise and a commitment to providing quality legal services, which in turn builds the trust and brand awareness needed to continually grow as a firm.
CHALLENGES
Targeted emails can drive 18 times more response than broadcast emails, so firms need to measure the engagement that they get from their marketing communications and use this intelligence to inform future targeting to ensure you aren't sending unwanted content to the wrong prospects.
All tasks rack up extra time, by streamlining your tasks and increasing your effeciency our emarketing solution allows you to provide the best level of service while reducing the time spent on these tasks. We achieve this by our high level of integration with Lexis Nexis InterAction and Advanced Link Legal.
Getting the wrong message, to the right person, at the wrong time seldom works. Nurturing prospects and developing client relationships requires a fast, flexible and tightly integrated solution. eMarketing’s closed-loop CRM integration enables firms to send relevant messages, to the right person, at the right time and record their response.
All firms must adhere to regulations surrounding the storage and use of personal data. Without built-in compliance mechanisms this time-consuming process requires significant administration.
Contact data exists in varied locations. End users typically manage it in Outlook and getting data transferred to other systems in an accurate and timely manner, is a major challenge.
Measuring the effect of your communications can be difficult and without a detailed analysis of results, it is impossible to gauge the success of your efforts and improve upon your communications.
FEATURES & BENEFITS
Nobody wants email marketing to be difficult, time consuming or complex. eMarketing puts you in control and is part of our legal marketing solutions that can help your firm utilise data in order to grow.
Event and meeting managementeMarketing is a convenient platform to support alternative marketing activities like live or online events including webinars, roundtables, awards or information sessions.
Ease-of-useeMarketing incorporates intuitive drag and drop personalisation and preference driven messages. Message creation is simple, you simply select a template, amend it to fit your own branding and in-house templates and insert the copy, choose the recipients, and send. This means there is no need to bring in third parties to create your emails.
In-built functionality facilitates international compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and Canada’s Anti-Spam Laws (CASL).
Many emarketing systems increase charges based on the number of emails you send. With eMarketing you can broadcast as many emails as you like, without any additional cost.
Our eMarketing’s Zoom webinar integration means it’s now easier than ever to organise and set up events ran by your firm, helping further streamline marketing events and activities.
Our eMarketing software can fully integrate with both Link Legal and InterAction, and can be purchased separately or alongside Link Legal to enhance your eMarketing journey and help streamline processes further.
To help streamline processes, our legal eMarketing solutions- eMarketing and Link Legal are built to integrate with each other in addition to a number of different solutions, making legal eMarketing easier than ever for you.
Link LegalLink Legal is a straightforward contact and client relationship management (CRM) solution that allows law firms to track an entire client journey, from introduction through to full client service. eMarketing and Link Legal are built to integrate with each other, but are available to be purchased separately.
Lexis Nexis InterActionInterAction helps you uncover and surface insights within your firm’s data to drive engagement and secure new business and integrates with our eMarketing solution.
ALB AND P4W
Our practice and case management systems allow law firms to maintain productivity and efficiency in an ever-changing market.
Learn MoreCARPE DIEM
Carpe Diem was designed to maximise hours captured and ensure compliance.
Learn moreCLOUD FORMS
Cloud forms incorporates our Laserform and OyezForms software with new features, including forms in paper and digital format.
Learn moreRESOURCES
A single contact management and e-marketing solution, developed with law firms in mind.
Factsheet Read factsheetby OneAdvanced PR, Author
